Call for paper
INSEARCH -2021: 7th International Integrative Research Conference on Governance in... Read more...
INSEARCH -2021: 7th International Integrative Research Conference on Governance in... Read more...
Webmail Login
Impact of Social Media for Political Mobilization and Awareness in Bangladesh: Opportunities and Challenges
Ayesha Siddika, Rifa Tasfiah, Md. Abdur Rahman Tajbid
Abstract

This paper examines the relationship between social media engagement and political awareness and mobilization in Bangladesh. This study used surveys from 434 respondents and 6 in-depth interviews (IDI) and 4 key informant interviews (KIIs) using purposive sampling. Quantitative data were analyzed using descriptive and inferential statistics in SPSS, and qualitative data were examined through thematic analysis. The study identified risks related to misinformation and polarization. In this study, the chi-square test revealed that having an active account, frequent use, and posting political content were significantly associated with increased interest in political discussions. Furthermore, political mobilization through social media has a significant positive correlation with political awareness and behavior. Contact from political actors through social media positively correlates with an individual’s motivation to participate in political activities (e.g., rallies, petitions). Understanding of candidates’ positions has been found moderately correlated by social media campaigns and multimedia content. Voting decisions showed moderate positive correlation with the exposure to social media campaigns and multimedia posts. Respondents further identified associated challenges which includes misinformation, little to no scrutiny over fake news, political polarization and selective engagement can mislead or discourage users.  

Full Text: PDF