This
paper examines the relationship between social media engagement and political
awareness and mobilization in Bangladesh. This study used surveys from 434
respondents and 6 in-depth interviews (IDI) and 4 key informant interviews
(KIIs) using purposive sampling. Quantitative data were analyzed using
descriptive and inferential statistics in SPSS, and qualitative data were examined
through thematic analysis. The study identified risks related to misinformation
and polarization. In this study, the chi-square test revealed that having an
active account, frequent use, and posting political content were significantly
associated with increased interest in political discussions. Furthermore,
political mobilization through social media has a significant positive
correlation with political awareness and behavior. Contact from political
actors through social media positively correlates with an individual’s
motivation to participate in political activities (e.g., rallies, petitions).
Understanding of candidates’ positions has been found moderately correlated by
social media campaigns and multimedia content. Voting decisions showed moderate
positive correlation with the exposure to social media campaigns and multimedia
posts. Respondents further identified associated challenges which includes
misinformation, little to no scrutiny over fake news, political polarization
and selective engagement can mislead or discourage users.